The Leasing Loop
Aug. 15, 2025 Issue 8

The ABCs of Interacting with AI and Prospects

Leasing Agent of the Month: Kim Bell hits leasing goals

July was a record-breaking month for Leasing Agent Kim Bell at The Trails at Bartram Park—fifteen leases in just thirty days. Her success comes from a clear vision, daily commitment, and a whole lot of southern charm.
“What helped me lease so much in the past 30 days is the personal leasing goals, planning, and commitment I set for myself,” Kim shared.
Kim’s approach to leasing is personal, warm, and refreshingly unscripted.
“My main technique is to have a personality—a persona,” she said. “I use that good ole southern charm to break the ice, greet prospects with excitement, and make them feel appreciated for touring with us.”
From asking thoughtful discovery questions to identifying a prospect’s needs, Kim ensures every tour feels like a conversation, not a sales pitch.
“Kindness goes a long way,” she explained. “I treat prospects with respect, gain their trust, and make sure they know our team is here to help every step of the way.”
Her property manager, Eric Perdomo, describes her impact best.
“What stands out the most about Kim—our southern belle—is that she makes everyone feel like family,” Eric said. “I constantly hear, ‘We love Kim,’ from our residents and prospects. Her commitment and desire to show people they belong here is unmatched.”
Eric also believes other leasing agents can learn from Kim’s ability to “regain her passion.”
He shared, “When the pressure is on, Kim takes a moment to recalibrate. She steps outside, re-centers herself, and comes back in ready to make the next person feel at home.”
When asked what she loves most about leasing, Kim didn’t hesitate: “Getting to the finish line with my prospects and handing them the keys to their new home. The smiles are truly priceless.”
Trails at Bartram Park Leasing Agent Kim Bell was named Leasing Agent of the Month for the 15 leases she brought in during the month of July.
As more prospects engage with AI tools during their apartment search, it’s essential for leasing agents to know how to step in and seamlessly continue the conversation. The ABC method—Acknowledge, Bring Up, Continue—helps ensure a smooth transition from AI to human support, while building trust and moving the leasing process forward.
A – Acknowledge the AI Interaction
Start by acknowledging that the prospect has already communicated with an AI assistant. This lets them know that their time was valuable and that their efforts haven’t gone unnoticed. It also reinforces that you’re a real person stepping in to assist from here.
B – Bring Up the Conversation Details
Review the transcript or summary of what the prospect discussed with the AI. Address each point they brought up, and answer any questions they asked. This shows the prospect they are heard, and saves them the frustration of repeating themselves.
C – Continue the Conversation Forward
Your goal is to keep momentum going. Always direct the prospect to the next logical step—whether that’s scheduling a tour, starting an application, or following up with more information.
Never leave the conversation open-ended. Keep guiding the prospect toward leasing action.
By following the ABCs—Acknowledge, Bring Up, Continue—you create a smooth, professional, and personal experience that helps convert more AI leads into leases.
Herr scored nearly perfect on the phone portion. The only part she missed was asking the person why they moved.
On the tour, the Ellis Shopper tracks everything from the leasing agent’s greeting and first impression, to how well they identify the prospects' needs, demonstrate the features of the apartment and close the deal.
Herr excelled at the tour.
On Herr’s shopper report the mystery shopper said, “I would have leased based on my time with Sorea. She got to know what I wanted and gave me a nice tour.”
Herr said she enjoys her job as a leasing agent and she tries to add
more to her skill set each day. She recommends this approach to others.
“It also gives you the opportunity to make it your own,” Herr said.
Herr currently has a 100 percent attendance rate with weekly role-play sessions. She is continually working on her craft.
“It slowly starts getting natural to wear you aren’t reading a script anymore,” she said.
Overall Herr attributes much of her success to leasing to the fact that she enjoys this job.
“You have to enjoy what you do,” she said. “There is always going to be challenges.”

AI Agents now help assist team members in securing the leases. Don't be afraid to acknowledge that AI Agents have helped out with with the prospect. Use the ABCs of interacting with AI and prospects to stay on track.

Prospect-to-tour Ratio
Tips to help you secure more tours.
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Start with the end in mind. When you start your call, expect a tour to come out of it.
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Gather the information. Gather all the information that you need for the Guest Card to get a solid grasp of what the prospects' needs are.
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Meet their needs. Let the prospect know that your property can meet their needs. Get them excited about the property.
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Ask them to tour. Be direct. Tell the prospect that you would love to show them around and ask them when they would like to come in for a tour.
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Be specific. Ask if weekdays or weekends work best. Provide a specific time for options. "Does 3:12 p.m. or 5:17 p.m. work best?"
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Offer directions. Make sure that the prospect knows how to get to your property. If there are any tricky turns or obstacles to finding the property, provide a heads-up.
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Follow up. Before the designated tour time, send the prospect a message or give them a call letting them know that you are excited to show them around.

2025 Third Quarter KPIs (July 1-31)
Guest Card Completion >+90%
1. Danielle Smith, 100%
Occupancy at or above 93.5%
1. Elmhurst, 95%
2. Brighton Creek, 94%
3. Jefferson on the Lake, 94%
4. Perry 81, 93.5%
5. Trails at Bartram Park, 93.5%
Prospect Response within 2 hours 80% of the time
1. Madison Moody, 100%
2. Barbee King, 100%
3. Robert Thomas, 98.33%
4. Jackie Espinoza, 92.86%
5. Lindsey Carpenter, 90.48%
Role-Play Each Week for 80%
of the Time
1. Akia Gates, 100%
2. Mariah Doss, 100%
3. Jackie Espinoza, 100%
4. Emilia Martinez, 100%
5. Barbee King, 100%
Prospect to Tour Ratio >= 25%
1. Akia Gates, 100%
2. Marquez White, 71%
3. Alexandria Snavely, 68%
4. Sorea Herr, 63%
5. Melissa Grubbs, 46%
Tour to Lease Ratio >= 30%
1. Ethan Page, 58%
2. Lardarious Hodge, 55%
3. Sophia McMillion, 50%
4. Melissa Grubbs, 43%
5. Cattleya Ruiz, 35%
Lease Count
1. Melissa Grubbs, 17
2. Araceli Lopez, 16
3. Lardarious Hodge, 15
4. Kim Bell, 15
5. Ethan Page, 15